Admongrel Analytics
•Real time connected TV data
•Rating prediction services
•Programme analysis
•Client side adinsertion
•Award winning campaigns (+Revenue)
•Supporting Real time editorial decision (+Revenue)
•Selling inventory
•EPG Service/App (+time on channel)
01
Average Active TV
•Up to 1 Min Granularity
•Real Time
•Compare Different Timeframes
•Export Data
02
Real Time Rating Prediction
•Real Time Rating Estimation
•Audit Rating Agencies
•Real Time Editorial Decisions
•Commercial Advantage
03
Channel Switch In
•9,000,000 impression/switch-in per day
•
•200,000,000 impressions per month (peaking to 250,000,000*)
04
Real Time Data
• TV analyses data coming from Admongrel TV Analytics service.
•Every program has a baseline level expectation of audience movement across channels due to competitors’ ad breaks.
•The broadcaster can decide to shift ad breaks according to the movement of audience with real time numbers.
